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Pierhouse acquires Eastman

Pierhouse, which provides marketing management services to retailers and suppliers, has acquired instore signage solutions specialists Eastman-POS.

The acquisition enables Pierhouse to offer net.tickIT, a browser-based, best-of-breed sign and ticketing solution aimed at multiple retailers that incorporates the flexibility to print either in store or at head office, or a combination of both. The web solution provides head office with central control over POS while enabling stores to locally ticket all their promotional items. By interfacing with central merchandising systems, store-specific signage can be generated cost-effectively in line with store layouts.

Eastman-POS has supplied retailers with shelf edge and label promotional ticketing for almost 20 years. In 2006, it partnered with US technology company AccessVia, whose software is used in over 45,000 retail locations worldwide and serves customers such as Wal-Mart, Best Buy, and Staples.  Somerfield, Mothercare UK and International, Waitrose, Harveys and the Co-op are among Eastman-POS UK customers.

Pierhouse clients include Waitrose, with whom it has been working for almost 20 years, as well as other large grocery formats.

Ian Hook, managing director, Pierhouse, commented:  “With net.tickIT we now have an easily scaleable solution that addresses current retail needs to improve compliance and speed of delivery to the shop floor, while eradicating the huge wastage of traditional POS print."

“As business becomes tougher, retailers will continue to look at ways to reduce operating costs as well as better support and accelerate their marketing campaigns and Corporate Social Responsibility agendas. By automating the sign and ticketing publishing element of the business, they can address all of these elements.”

Pierhouse will be demonstrating the solution at Retail Solutions (ExCel, London, 24-26 June 2008, stand D16).

Note to Editors:

About Pierhouse
Pierhouse provides marketing management services to retailers and suppliers. Combining its retail knowledge with a flexible workflow solution, it helps marketers execute campaigns more effectively and efficiently by automating the processes involved in creating promotional collateral.

The company has been working with Waitrose for almost 20 years and other retail clients include Musgraves, Budgens, Londis, Co-op and Pret A Manger, as well as suppliers such as Douwe Egberts and Green & Blacks. www.pierhouse.co.uk

For further information, please contact:
Linda Laderman, Linda Laderman PR
Tel: + 44 (0) 7 436 6676
Mobile: + 44 (0) 7802 501913
E-mail: lindal@ladermanpr.co.uk